Leah White
ARCA
Book, Packaging, Vdeo
Have we become too conscious? Too self-aware? Like machines, we run on code, programmed to believe we are unique, invincible, in control. Yet we are evolving beyond natural law, sustained by artificial constructs instead of our biological roots. ARCA reflects this—a brand built to archive the last traces of sentience in a future where we've caused our own extinction. But perhaps, real freedom comes when we reject our programming and leave no record at all.