Wilfredo Martinez
Happy House
Book, Poster, Membership Cards
This project focuses on how graphic designers can create visual identities for countercultures such as "Rave" and continue to evolve their identities alongside the underground movement being represented. These visual elements have bled into the mainstream and have become recognized by pop culture. Rave inspired me to create my Rave experience and apply Rave design aesthetic and language with a contemporary approach in traditional and multiple mediums using print and 3D to promote this experience.